D/CAL Relaunches an Iconic Guitar Pedal Brand That No One Has Ever Heard of, But Everyone Has Heard

Following a global launch for Gibson Guitar's newest acoustic collection, strategic creative agency D/CAL and Gibson Brands continue their partnership to relaunch Maestro, the brand that pioneered guitar effects almost four decades ago. Most notably, after The Rolling Stones used Maestro's now infamous Fuzz-Tone pedal to achieve the signature sound on "(I can't get no) Satisfaction" in 1962. "This reboot is kind of like the brand that came out of a coma forty years later - same personality, same soul, but didn't need to be caught up on anything," said Mike Fox, Maestro Brand Manager. For the brand's relaunch it offers a family of 5 pedals called The Original Collection. Each pedal offers a distinct, classic effect, including an homage to the original Fuzz-Tone. The full collection includes Ranger Overdrive, Invader Distortion, Discoverer Delay, and Comet Chorus.