Kramer Pacer | "Put the Pedal to Your Metal"

CREATIVE // PRODUCTION // SOCIAL CONTENT // PRINT

Back in the day, every Kramer ad had a phone number in the corner that readers could call to get their own full-sized copy. The promotion ended up being so popular that Kramer had to create an ENTIRE DEPARTMENT just to handle poster distribution. So when Kramer brought back their Pacer Classic in 2022, we brought back the classic KRAMER HOTLINE with a 21st century twist: a brand new technology that immediately texted callers a link to Kramer’s monthly Spotify playlist.

The Pacer Classic is a tribute to the original 1982 version that was built for speed metal, thus we incorporated fast cars from the 80s into the art direction. Thanks to our friends at Keyshot Studios, we managed to make all this in 3D rather than procuring an actual Countach. And some old pals from Sangoma helped us put to use some call-to-text technology that they were previously mainly using to drive real estate inquiries.