KRK | "Studio Anywhere"

STRATEGY // CREATIVE // PRODUCTION // SOCIAL CONTENT // DIGITAL DISPLAY // WEBSITE // PRINT // RETAIL

The KRK name has been synonymous with superior audio clarity and accuracy in professional speakers for over 30 years. Their monitors are the tool of choice for music engineers and producers around the world. Responding to the everchanging nature of music collaboration and creation, KRK launched the GOAUX system which offered the same pro quality audio technology in a portable solution. To support this launch, D/CAL created the Studio Anywhere campaign. Because the studio is more than a place. Studio is what you do. 
It’s creating. Recording. Collaborating. And with KRK’s on-the-go 
studio quality GoAux monitors, musicians, producers and audiophiles can Studio Anywhere.

To bring this to life, we followed Grammy-winning artists and multi-platinum producers as they integrated GoAUX into their day-to-day, on-the-go, global exploits. We created mini-documentaries with road-tested testimonials from DJ White Shadow (@DJWS) DJ KHALIL  (@djkhalil), and Ali Stone (@itsAliStone). Assets extended across social, digital and retail platforms.