Gucci | “Gucci Vs. Everybody”

STRATEGY // CREATIVE // PRODUCTION // ECOMM // SOCIAL CONTENT

To support Gucci’s ongoing commitment to foster unity through community action, we helped them launch a special collaboration between Gucci and Tommey Walker’s homegrown label Detroit VS. Everybody. A limited run of t-shirts, giving 11 US Gucci Changemaker cities their own place on the other side of the “Vs”. Staying true and authentic to the Changemaker mission, we leaned into our collaborative nature, creating Detroit-based creator projects within the film project itself; a new audio track by Jason Vaughn; a mural project by Bakpak Durden; and other creative inputs by Detroit talent. Ten locations in 1-day. One long form film and eight short form. And a pile of beautiful images from Detroit’s own Justin Milhouse. We’re especially proud to have been even a small part of helping fund grants through the Gucci North America Changemakers Impact Fund, a community scholarship program that supports nonprofits and students.