May Mobility | “Nice To Move You”

BRAND STRATEGY // CREATIVE // PRODUCTION // PR // SOCIAL

When your client’s vision is “a safer, greener, more accessible world through self-driving mobility” you naturally want to tell the world about them. But, before we started doing that, we had to help develop a brand platform for May Mobility - a unifying center-of-gravity to help guide everything we’ve done and will do as partners. Our platform, “Nice to move you” paved the way for a full, top-to-bottom brand design and messaging effort that includes a new website, a complete overhaul of social media strategy and content, and ongoing support as they continue to evolve their technology and add new midsized cities to their roster of cities where they operate. In the midst of the public transit challenges covid19 brought, we also helped them launch their innovative Clean Shuttle in Grand Rapids, MI.