THE AGENCY BUILT FROM THE OUTSIDE-IN.

Tony Hawk

Co-Founder, Chairman of the Board

After more than 30 years of building a global brand, ranging from apparel, toys, events, endorsements, production, & one of the most successful video game franchises ever, Tony’s insight is like none other. A master at the game of relevance.

Adam Wilson

Co-Founder, Strategy & Creative

With 21 years at creative and digital shops leading creative on brands like Jeep, Disney and Kraft, his time at Carhartt as the Director of Brand Marketing galvanized his love of strategy. He also has a hat addiction.

Ryan Maconochie

Co-Founder, Creative & Design

From leading creative on iconic brands like Miller High Life & McDonalds to publishing his own children’s book and graphical maps to tasty snacks, Ryan has been a creator trapped at big agencies for 20 years. Fun fact: he was Adam’s first AD partner at JWT.

Melanie Westendorf

Managing Director

Mel! She’s the fast-drying super glue and the conductor of the orchestra. From CPG to auto, Melanie has led brands into the digital frontier and beyond on both the agency-side and client-side. Channel strategy to budgeting and everything in between - Melanie is our center-of-gravity.

Jared Prindle

Co-Founder, Director of Production

Since becoming Tony Hawk Inc.’s first employee, Jared has been an integral part of building everything from a successful line of Hawk apparel, growing 900 Films, and establishing a partnership with YouTube to build the Ride Channel, one of the largest skateboarding platforms on YouTube.

Christos Moisides

Partner/Business Advisor

Christos is one of Detroit’s Renaissance men - an accomplished Director/DP with several motion picture and TV credits, including a reality-show called Detroit Rubber that featured Eminem. He’s also a prominent real estate developer deeply involved in the Detroit comeback story.

Anna Moses

Account Coordinator

Coordinator of accounts, manager of socials, keeper of sanities.

Matt Perlman

Business Manager

Matt — or Matty if you're close — cut his teeth running a record label throughout the late-90s/early-00s. But honed his true superpowers working at one of the nation's top accounting firms for nearly a decade before venturing out into the ad world. A CPA with a heart of the rarest gold.

Mike LaFontaine Jr

Founding Partner/Advisor

Mike grew up helping his family build one of Michigan’s largest family-owned automotive retail companies. A seasoned investor and lover of all things tech, Mike is our resident expert on the future of blockchain mechanics beyond cryptocurrency.

Justin “Dud” Lawson

Writer-At-Large

Worder boy wonder. All day. Everyday.

Rick Williams

CAB Director

Proprietor of one of the hottest sneaker shops, from NYC to L.A. & a handful of other ventures, Rick is the quintessential self-made entrepreneur. His vast network in the sneaker, fashion, and music scene is driven by his love of it all. The raddest Uncle Rick you may ever meet.

Marcus Morabito

Associate Creative Director

Conceptor, designer, art director, team leader, problem-solver, pasta maker.

Cathy Goodman

CAB Director

Cathy’s background in production and creative editorial work is just the beginning. Her network of creators and interesting humans in general is significant, as is her ability to call bullshit right on cue. A SoCal lover, but a Detroit girl to the core.

Eliot Zuniga

Designer/Sr. Art Director

Design maestro and illustrator extraordinaire who can make anything look good. Will challenge anyone who doesn’t agree ”…And Justice for All” is Metallica’s best album.