D/CAL Reboots the Most Fun Brand in the Frozen Aisle with the Launch of the Rad Dad Squad for Bagel Bites

It’s been almost two decades since professional skateboarder Tony Hawk endorsed the BAGEL BITES brand (one of his first mainstream sponsorships!) and since then he has gone on to be one of the most influential skateboarders of all time. But his greatest achievement? Going from legendary rad skateboarder to legendary “Rad Dad” of six. And now, the BAGEL BITES brand and Hawk are teaming up once again to encourage dads across America to join the #RadDadSquad.

“Being there for your kids is most important … not just cheering them on, but actually participating with them. Dads these days are inspiring future generations and leading by example”

Dads today are dramatically changing what it means to be a dad – they are not only spending more time with their kids than any previous generation*, but they are more engaged. They are going beyond changing diapers and pick-up duty, and getting on their kids’ levels through play and genuine involvement. The BAGEL BITES brand defines “Rad Dads” as the spontaneous dads who go out of their way to create fun moments with their kids, and inspire their kids to laugh and find joy in being themselves. Rad Dads know that connecting with their kids is just as important as providing for them.

“Being there for your kids is most important … not just cheering them on, but actually participating with them. Dads these days are inspiring future generations and leading by example,” said Hawk. “Being a dad is my proudest accomplishment.”

Whether it’s transforming a staircase into an epic slide, hosting tea parties or having a sing-along dance party, the BAGEL BITES brand and Hawk want to see what makes you or the dads in your life proud members of the Rad Dad Squad. This summer, show off and share your Rad Dad moves on social media using #RadDadSquad.

“The BAGEL BITES brand is all about creating small bonding moments for families, like catching up on the day over an afternoon snack or sharing a plate during movie night, and we believe these bite-sized moments can have the biggest impact,” said Kat Goodman, BAGEL BITES Brand Manager. “This Father’s Day and beyond, we’re excited to shine a celebratory spotlight on the Rad Dads that make these moments of fun possible every day.”

Three lucky dads and their kids will win the opportunity to spend a day with Hawk on his skate ramp in San Diego and handplant some BAGEL BITES pizza snacks with the sports legend himself. Winners will be announced throughout the month of June, starting on Father’s Day (the ultimate Rad Dad gift!). Throughout the summer, the BAGEL BITES brand will also surprise lucky dads on social media with custom Rad Dad swag, including hoodies, nail polish and hats, and a limited-edition skate deck signed by Tony.

To help announce the #RadDadSquad, the BAGEL BITES brand produced two spots and social content in collaboration with D/CAL, the creative agency Hawk co-founded. In “Sell-Out,” Hawk recounts when he first teamed up with the BAGEL BITES brand, and in “Get Rad,” he reveals his signature Rad Dad tricks and encourages dads across America to join the #RadDadSquad.

There is no purchase necessary to enter or win and the sweepstakes is open to all legal U.S. residents 13 years of age or older. To be entered for a chance to win, posts must be shared between June 6 and 23, and must include #Sweepstakes and #RadDadSquad. For more information about how to join the Rad Dad Squad, official rules, including odds, prizes and details, visit RadDadSquad.com, and follow the BAGEL BITES brand on Facebook, Twitter and Instagram.