April Fool’s Social Content Idea Leads to Record-setting Model Release for Kramer Guitars

In April, D/CAL was tasked with creating April Fool’s social content for our Kramer client. We comped some fictional guitar models that represented an extension to the existing Kramer “Custom Graphics” collection, including some rediculous designs that incorporated squirrels and chili. Well, the Hot Dog graphic model received so many complementary comments that Kramer eventually decided to issue the guitar model for real. This model retails for twice the cost of other Kramer models and it in its first week is already close to selling out.