Gibson Guitars | "Les Paul - The One"

STRATEGY // CREATIVE // PRODUCTION // SOCIAL CONTENT // DIGITAL DISPLAY // WEBSITE // PRINT

Every musician has one guitar they love the most. The one they use to write all the riffs. The one that hammers as well as it strums. The one that sounds as good on stage as it does in the studio.

The Les Paul Studio is THE ONE.

To meet the standards of working musicians around the world, Gibson reimagined this iconic guitar with enhanced features and a more accessible price point. And to help relaunch this guitar, we partnered with a diverse cast of real working musicians to showcase key moments with their guitars—finding the right riff, recording in a studio, grinding out the highs and lows of a tour, the euphoria of hammering away on stage. Still and live action capture of these moments were translated to long and short form content, print, and other selling tools for a global audience.