Xenith | “Live Your Game”

BRAND STRATEGY // CREATIVE // PRODUCTION

We helped Xenith develop a new brand platform to elevate themselves from being just an innovative football helmet manufacturer (Youth to NFL) to being a beloved lifestyle brand for those who love the game of football. LIVE YOUR GAME has unlocked opportunity for Xenith to introduce high-performance training apparel and lifestyle-driven streetwear into their product mix. Our brand platform delivers a unifying center-of-gravity for the brand that allows all communications and marketing efforts to not just coexist, but support the same narrative while serving two distinct audiences and two very different sales and marketing channels. In addition to platform work, D/CAL continues to work with their in-house team to bring LYG to life.