RAM CONCEPTS

Courage, leadership, integrity, hard work. Let’s prove what “Built to Serve” stands for in two ways: 1) celebrate one of the most authentic, hardest working rock bands ever 2) give Ram owners a chance to literally show the world that they and their Ram trucks are “Built to Serve.”

“Foos Tribute” :30

It’s time to celebrate the band (and the van) that were built to serve rock & roll - through their versatility and longevity. And the Ram van that started it all will deliver the hardest working band in rock & roll to the stage in Las Vegas on December 6th (to get that hero shot, y’all).

 “Double Booked” Activation and :30 Promo Video

The Foo Fighters are notorious for surprising fans with pop-up shows at small venues. So for their 2020 tour in a handful of select cities, we’ll give everyone the coolest hint ever — their red Ram van. And it won’t just be fans that are surprised - small, hometown bands will quickly realize they’ve been “Double Booked”, sharing the stage in a moment that will light up social media.

“Haul America” Activation/Loyalty Program

Let’s change (and own) how people think about trucks. Let’s enable a nationwide, on-demand fleet of Ram owners to demonstrate “Built To Serve” everyday. And build even more loyalty in the process.